The Point is Columbia’s only locally owned and operated all talk radio station. We are a station run by the people of the Midlands and for the people of the Midlands. With no corporate office to answer to, every advertising dollar spent on The Point stays within our community, supporting the local businesses that make our area successful.Broadcasting on both AM and FM frequencies from downtown Columbia, SC, The Point reaches the core Columbia area over the air, extending into Irmo, Lexington, and Northeast Columbia. Through online streaming capabilities and mobile apps, The Point’s reach extends beyond the Columbia DMA so our listeners can tune in virtually anywhere.The Point offers a variety of advertising options to businesses, including live endorsements and traditional advertising spots. With many of our listeners being community leaders, we aim to help local businesses spread their message to our highly educated, influential core audience. Contact our sales department by calling 803-563-8558 to find out how your business can benefit from advertising on The Point.
Today’s news/talk listeners are heavy internet users and often research current news topics and social issues that are discussed on The Point. Listeners visit The Point online as a resource for local and national news, community events and for providing feedback on the issues that matter to them most. Why not capture the attention of our engaged online visitors by advertising online at makethepointradio.com?
Advertisers can seize the opportunity to reach our active online community through display banner advertisements and featured listings. To learn more about our online advertising possibilities, contact one of our sales representatives or call 803-563-8558. If you would like a copy of our media kit, showing in just a few pages, The POINT’s schedule, market-reach and coverage map, please email Keven Cohen.